You are probably missing kuzushi (balance breaking) and/or atemi (stricksstrikes). Both serve the same purpose really: to distract your opponent so that they worry about something else rather than their wrist. ThenThen, applying a wrist lock becomes easy (read: easier).
The ninth technique of the goshin-no-kata shows just what I mean: you have a lapel grab which is deflected by both moving and breaking balance (kuzushi) and a punch to the face (atemi). TheThe following wrist lock is then trivial to apply. TheThe technique finished on a throw because uke is still fighting the lock! ItIt is not enough, thustherefore we thrownthrow uke outwards after smashing his face yet again.